THE COMPETITIVENESS OF BULGARIAN ANIMAL
HUSBANDRY
AND THE HUMANE ATTITUDE TO ANIMALS
Nadka Kostadinova
Department of Management, Trakia
University, Stara Zagora, Bulgaria
nadya_kostadinova@yahoo.com
In
economic terms compatibility reflects the possibility for a product to be
sold at a lower or equal price compared to the one offered by the
competition and reveals the compatible market potential of the company or
the production. In this respect, Bulgarian animal husbandry is faced with
the challenge of offering animal products on the market, whose quality and
price correspond to the European standards and consumer requirements.
Consumers tend to prioritize issues related to the improvement of living
conditions and the humane treatment of animals. The objective of the
following paper is the study of the compatibility of Bulgarian animal
husbandry and the humane treatment of animals. The aim is to be
accomplished through the following tasks: analysis of the conditions and
factors influencing the compatibility of the animal husbandry and the
humane treatment of animals; outline of the existing opportunities and
perspectives for improving compatibility and animal welfare. The methods applied for completing
the tasks are: analysis and synthesis, historical, systematic and
structural approach.The expected outcome of the research is the revealing
of opportunities for increasing animal farm compatibility in relation to
the countries membership in EU. The application of the Common
Agricultural Policy will have a positive impact on stabilizing and
raising incomes in the sector, improving market orientation and animal
welfare.
Key words: factors; opportunities; tendencies;
animal farms; animal welfare
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