COMPETITIVENESS AND ADAPTABILITY TO THE EUROPEAN MARKET
OF THE STOCK BREEDING BRANCH IN STARA ZAGORA DISTRICT
Nadezhda Petrova, Iskra Nencheva
Trakia University, Economic Faculty, Department of Management, Stara Zagora, Bulgaria
nfp@abv.bg
Agriculture and livestock breeding are branches, which determine the economic structure of Stara Zagora dis¬trict. In the last years the stock breeding in the district has marked progress, and the product quality has been im¬proved and stabilized in quantitative aspect. There are milk and meat processing companies, situated in Stara Zagora district, which work for the European market. The purpose of this paper is to investigate the competitiveness and adaptability to the European market of the stock-breeding branch in Stara Zagora district. In order to achieve this goal, the following tasks have to be solved: – to analyze the condition of the stock-breeding branch in Stara Zagora district; – to examine the trends in the development of the stock-breeding branch; – to analyze the possibilities for sale of the animal products on the European market. The following methods are applied in order to achieve this goal and to solve the tasks such as analysis and synthesis, a systematic approach, a structural approach, statistical methods.
Keywords: competitiveness; stock breeding; market; quality
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